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Spirit of the Golden State

## Introducing the Next Phase of Burger Boi

11/11/2024

##### By Burger Boi

Published: 10:40, 11 November 2024

Franchise News, Latest News Stories

## A Brand Refresh with New Flavours and Enhanced Experiences

Burger Boi has long been a beloved fixture, serving up mouthwatering burgers that have captivated the taste buds of locals and visitors alike. However, the iconic brand is about to embark on an exciting new chapter, unveiling the next phase – a comprehensive brand refresh that promises to elevate the dining experience to new heights.

At the heart of this transformation lies a commitment to innovation, quality, and a deep understanding of the evolving preferences of today’s discerning diners. Burger Boi continues to boast a revitalised menu, showcasing a tempting array of new flavours that blend timeless classics with bold, cutting-edge culinary twists.

Beyond the menu, the Burger Boi brand itself has undergone a stunning visual and experiential transformation, setting the stage for a dining adventure that seamlessly blends the familiar charm of the original with a modern, elevated touch. Every aspect of the Burger Boi brand has been meticulously considered and crafted to deliver an unparalleled QSR experience.

### The Same Focus On Quality

Whilst introducing an elevated brand and exciting new menu offering, we continue to pride ourselves on using top-quality ingredients and providing premium products. We believe this desire to lead is what sets us apart from the competition. The brand refresh is more than just a new look visually, it’s the result of years of hard work, listening to customers, and a dedication to great food.

The new menu has both classic dishes and new ones. You’ll find everything from the famous Burger Boi Signature Stack to brand-new Halloumi Bites. Each dish is made to give you a unique taste experience and we are so excited for the big reveal.

### Highlights of the Burger Boi 2.0 Menu

The Big One Signature Stack: A towering masterpiece featuring four stacked signature smashed patties, triple bun, sandwiched together with gooey cheese sauce, turkey bacon crumb, pickles, american cheese, housemade burger sauce, shredded lettuce AND crispy onion straws.

Salt & Pepper Boi: A mouthwatering addition featuring a buttermilk fried chicken breast tossed with salt & pepper seasoning, topped with crispy chilli oil, house slaw, spring onions and chipotle mayo.

Shredded Boi Box: Cram packed with 49g of protein, this provides succulent naked fried chicken, with house slaw, shredded lettuce, cherry tomatoes, pink pickled onions and a sauce of your choice.

They’re just a few new additions! There’s so much more you’ll find within our menu.

### The Transformation

Burger Boi’s transformation is more than a new look and menu. It’s a bold move towards innovation, quality, and great customer experiences.

Our journey shows the brand’s ability to adapt and think ahead. We have updated our classic style with a modern twist.

Every part of Burger Boi from its new look to its tasty dishes and innovative efforts, aims to improve your meal and experience. As Burger Boi keeps growing, we’re excited to see what’s next. The focus on great food and happy customers will surely be at the heart of it all.

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